Frequently Asked Questions

Back to E-newsletters

Q: What is the primary purpose of a newsletter or e-newsletter?
A: To increase leads and sales.

Q: What is the essence of how a newsletter or e-newsletter works?
A: For remodelers, the primary way a newsletter or an e-newsletter works is to maintain and strengthen the connection and/or relationship you have with those most likely to become clients, repeat clients or refer business to you.

People tend to buy from those they feel comfortable with and/or have a relationship with. Referrals from past clients generally come within a year or two of having worked for them. After that your relationship with them fades and so do their referrals. Newsletters and e-newsletters can help extend the time those getting them have a relationship with you and feel comfortable referring you. Plus newsletters can give them ideas and let them know what new things you can do or have accomplished.

Q: Should I use a print newsletter or an e-newsletter?
A: While both types of newsletters have the same function, like a nail vs. a screw, each is better suited for a different situation. Depending on your particular circumstances, one or both will serve you best and most cost effectively. We can help you determine which approach would be best for your company.

Q: I hear from people who track their leads they don't get many leads from their newsletters and e-newsletters. Is this true?
A: Yes and No. It is possible that a poorly executed newsletter will have no effect on your leads or even have a negative effect.

If you have a newsletter or e-newsletter that is well done and working properly, the increase you will see will likely show up in your tracking system as repeat or referral leads. In a poor market, a newsletter or e-newsletter might be the only thing generating any level of repeat or referral leads.

Q: What makes Continuum's newsletter and e-newsletter programs different and effective?
A: Options, customization and cost effectiveness. If you agree with the premise that you should use the right tool for the job and that your marketing needs and situation are not necessarily the same as another remodeler’s, then you understand our approach.

We offer many options so you can select the solution best for you:

1. Print newsletter, e-newsletter and hybrid programs
2. A variety of programs at a variety of price levels starting at $89.95.
3. Almost all our programs allow for a certain level of customization; some are highly customized.
4. With almost all our programs, your editorial schedule is strategically determined based on your company's specific needs. You won't have newsletters with articles that are not relevant to your readers and your company.
5. We offer 6 different e-newsletter programs. Each one with a different amount of customization. You can select the right amount for your business.
6. We can integrate your newsletter or e-newsletter into your overall marketing program/effort.
7. Our approach to editorial development allows us to provide you effective articles cost efficiently.

We can help you determine which type(s) and level of program(s) would be most appropriate for your situation and budget.

SEND US YOUR QUESTION about newsletters and e-newsletters.