Marketing Assessments for Remodelers

A Great Place to Start Before You Market

What is it about your company that makes it attractive to homeowners, who are your best prospects, how do you stack up against the competition, how good is the marketing you’re doing right now...and so many more critical questions should be asked and answered before starting investing in a new marketing program.

Use Continuum Marketing Group’s assessments to get the answers you need – quickly and objectively.

Through these assessments, you benefit from Continuum’s decades of marketing expertise plus in-depth, up-to-date knowledge about which strategies and tactics are doing the best job of marketing for remodeling firms like yours.

Continuum Assessments of Remodeling Firm Marketing include:

ASPIRE-CM® Remodeler Marketing Methodology Assessment: The A in ASPIRE-CM, our marketing methodology developed just for remodeling firms, stands for Assessment. This assessment is Continuum’s most comprehensive assessment and is used as the base of information for the development of complete remodeling firm marketing programs we develop. It helps determine what types of sales and marketing strategies, tactics and programs can help you grow your remodeling business most successfully and cost-effectively. (Available only through our Continuum Complete division when done as part of our ASPIRE-CM marketing program.) The ASPIRE-CM® assessment does not duplicate the web-related assessment services we provide.

ProspectView™ Website Marketing Assessments for Remodelers: Is your website helping or hurting you? Is it doing all the things a proper remodeling firm website should be doing to market your firm? Are you getting all you need from it? Our website assessments cover a wide range of technical and marketing issues and help determine if your website is up to the job and, if not, where it is letting your company down.

ProspectView™ Website Competitive Intelligence Assessment: In today’s world, you don’t generally get to talk to a prospect until they have prequalified you first. More and more this is done online. Our ProspectView Competitive Intelligence Assessment looks at your company from a prospective homeowner's perspective. Are you visible when someone is searching for a remodeler online? If they find your site, what do homeowners take away about your company? How do prospects view your brand, services, and more? And, how do they perceive you compared to how they perceive your competitors?

SEO (search engine optimization) Website Assessment: Before your website can help convert visitors to leads, homeowners need to find your website. More and more this means finding you on a major search engine like Google, Yahoo or Bing. Is your website constructed properly to be found by search engines on the keywords and phrases homeowners are likely to be using to find a remodeling company like yours? Are your pages and file directories properly structured and named? Are your meta tags, page titles and select parts of your web pages keyword rich? Do you have enough back links from authoritative sites to be ranked higher by search engines? Do the right pages of your website rank high when people search for your services? Our SEO website assessment will help determine the answers to those questions.

 

 

Contact us for more information about how Continuum Marketing Group’s remodeler marketing services can help you market your remodeling firm.