Newsletters for Remodeling Firm Marketing

At Continuum, Custom is Standard

As with our e-newsletter programs, our print newsletter programs feature custom editorial schedules for each of our clients. Typical remodeling industry newsletter firms offer you a set of standard articles that are used for all of their clients and they may also offer you space to add a custom article about your firm. Even with this partial customization, you can end up with a newsletter with editorial that is not focused on what is important to your market, what you sell and – even worse – might actually be harmful to your business. This is why 100% of the articles we use in our clients’ newsletters are custom-selected or custom-written for that particular remodeler.

Why It Matters

How would you like to have the main article of a newsletter for your company be about remodeling your home so you don’t need a vacation home...if your company primarily remodels and builds vacation homes? Do you think it a good idea to have a feature article about a special product that you have found to be a problem in your part of the country? Would you feel comfortable about a major article in your newsletter about how good a product is that you never used, made by a company you never worked with before? These are not hypothetical concerns, these really happened, all to one remodeler, and they were using one of the best of the “canned” remodeling newsletter firms in the business.

Custom but Affordable

Continuum is constantly creating content for newsletters, e-newsletters, websites and other marketing purposes. Because of this we can select articles for your newsletter that we have used for remodelers who are not in your area, offering you cost savings along with the focus needed for effective marketing. We also can prepare totally custom articles for you, unique to your company. The bottom line is that all the articles in your newsletter will be custom-selected, customized or custom-written for your company’s marketing needs and goals.

That’s also Smarter Marketing for Remodeling Firms!

 

 

Contact us for more information about how Continuum Marketing Group’s remodeler marketing services can help you market your remodeling firm.