Repeat and Referral Programs
for Remodeling Firms

Getting Leads from Referral Marketing is Smarter Marketing

Selling to your base – and getting referral leads from them – has proven to be one of the more cost-effective marketing methods for the remodeling industry. But contrary to common wisdom, getting leads this way it is not free marketing. Far from it. To sell to your past customers and to get them to refer leads to you, you have to make sure you do right by them on the first project and every project you do for them.

According to one study, of 35,000 homeowners who remodeled, 36% of the homeowners would NOT use or refer the remodeler they used for the current project on a future project. Of those that would consider using their remodeler again or referring them, with it being a very competitive market, they still might shop unless you really WOWed them.

Earning Repeat Business and Referral Leads

Repeat and referral leads come from your staff, pricing and processes resulting in a successful and trouble free remodeling experience for your clients. None of these things are generally itemized under marketing in your general ledger. These things also are the foundation of your reputation, which is at the core of your company’s true brand.

Continuum understands that not all marketing is done with brochures, websites and what remodelers traditionally consider marketing tools. So, when we develop your marketing program we include efforts that will help improve homeowner experiences with your company. Most of these are things you can do on your own, but which if you do we can help you leverage into more repeat and referral business.

Working Your Base for Repeat Business and Referrals

If you have done nothing beyond providing your clients a good to great remodeling experience, we have good news for you. There is more you can do to get them to become repeat clients and send you referrals and we can help you. Even if you have tried some efforts, we probably know of some you haven’t tried.

The Danger of Total Reliance on Repeat and Referral Marketing

Repeat and referral business is generally the most cost effective business to land but as many remodelers find when the market softens, it does have an Achilles heel. Your Circle of Influence or Base, is a finite resource and takes time and effort to grow. If your business relies only or mostly on repeat and referral marketing, when markets soften, your base produces, fewer and smaller repeat projects and fewer referrals. Suddenly, what was the life blood of your company’s sales is putting your company on life support.

Making Repeat and Referral Marketing Work for You

There are strategies that help you avoid the pitfalls of over reliance on repeat and referral marketing as well as strategies to help you make the most of repeat and referral marketing. We can help your firm determine the best strategies and tactics for your company and depending on what they are, direct you, help you or implement them for you.

 

 

Contact us for more information about how Continuum Marketing Group’s remodeler marketing services can help you market your remodeling firm.