Website Optimization for Remodeling
Firm Marketing

Helping Website Visitors Become Qualified Leads

Often confused with Search Engine Optimization, Website Optimization is the art and science of improving the number of visitors to your website that provide you with their contact information so you can market to them using other means (like e-newsletters) or that contact you about a project or both. Website Optimization is a marketing process that takes some time, some patience and the skills to know how to accomplish the Website Optimization. You can always do better, so part of our job is to also let you know when you have done the 20% of work that leads to the 80% of benefit. For most remodeler marketing purposes, it is best if you engage in Website Optimization periodically.

Website Optimization’s Goals for Remodeler Marketing are Simple:

Capture contact information from visitors who are likely prospects

Get qualified prospects to contact you about projects

Reduce the amount of traffic you need to drive to your website (and the cost to do so) per dollar sold of remodeling services

Website Optimization is More Productive When:

You start with a well-thought-out website crafted for remodeling firm marketing

You have the marketing systems in place to drive enough traffic to your site so you have the volume to make the results of the testing required for website optimization statistically meaningful

 

 

For more information about how Continuum Marketing Group can help you with your remodeling firm marketing, please call us at 703-759-0106 or email us.