Marketing for Remodeling Firms Like Yours
What do all Continuum Marketing Group clients have in common? They are all looking for smarter, more effective ways to market their remodeling businesses. Because our clients are so diverse and operate in so many different markets, we don’t rely on “one size fits all” marketing. Instead, we have the expertise and the range of services to create these smarter, more effective marketing programs.
A snapshot of our clients
- Remodelers: Our focus is on marketing for remodeling firms so our clients are remodelers. Most are full service or design/build remodelers. Some do custom homes. Some have specialties like kitchens or offer special services like handyman divisions, energy improvements, etc. Most all do residential work but some also do commercial work.
- Size: Small to medium-large remodeling businesses.
- Active in the remodeling industry: They are often members of industry organizations such as NARI, NHBA, NKBA, BPI, Remodelers Advantage and local remodeling and building organizations. Some as members, some in leadership positions. Many of these remodeling firms have been recognized for their excellence and have won CoTY, Chrysalis, Top 500, Top 550, Big50, Janus, Master Design Award, and Industry Benchmark Market Leader recognition. Many have been quoted or featured in remodeling industry publications.
- Connected to their community: Many are members of their local Better Business Bureau, Chamber of Commerce, local or national charities and local business organizations. Many have also been recognized for their community service.
- Successful business owners: These remodelers know what it takes to become – and stay – successful. They can select any marketing company in the country to help them with their remodeling firm marketing. They typically select Continuum because they want the best, smartest and most professional remodeling firm marketing guidance and support available.
- New firms and those rebuilding themselves: Some of our clients are new business owners and have not yet achieved the success they have set out as their goal. Some have done well in the past, but hard economic times have forced them to rethink their way of doing business and to get more serious about marketing.
- Young remodelers and those with great experience: We don’t ask our clients their ages, but due to the friendly way we work, after working with them for a while we learn about how old they are. Some are in their twenties, some in their sixties and most are in-between. Why bring this up? Because those starting out have different perspectives and needs from those close to retirement.
- They want great value: Most of our clients understand that the best value is not generally offered from the lowest cost provider when it comes to remodeling or marketing service providers
- Firms like yours: If you are exploring our website you probably feel your marketing can be improved. In almost all cases marketing plans and programs can be improved.
FREE REPORT
“10 Tips
for Smarter
Remodeling
Firm Marketing”
Looking for professional remodeling firm marketing? We can be your best, most convenient and most cost-effective source of remodeler marketing services. We focus exclusively on remodeling firm marketing.
Our remodeler marketing services include:
- ASPIRE-CM® marketing methodology
- Marketing assessments
- Marketing plans and programs
- Marketing consultation
- Marketing program implementation and management
- Branding
- Logos and corporate ID graphics
- Website development and hosting
- Website optimization
- Search Engine Optimization (SEO) marketing
- Pay Per Click (PPC)/Google Adwords marketing
- Local search marketing
- Social media
- Blogs
- Website analytics
- E-newsletters
- Newsletters
- Repeat and referral marketing
- Sales lead development
- Sales literature
- Sales presentation materials
- Direct mail marketing
- Jobsite marketing
- Post card marketing
- Highly targeted homeowner mailing lists
- Advertising
- Public relations
- Marketing webinars and training
- DIY marketing tools
- E-mail marketing
- E-newsletter marketing
- E-event marketing
- E-surveys
- Post card printing and mailing
- Mailing lists
- Online short-run full color printing: post cards, flyers, brochures, business cards, door hangers, custom greeting and thank-you cards



