Local Search Marketing for
Remodeling Firm Marketing

Local Search remodeler marketing offers many benefits

Local search marketing is becoming a more valuable tool for remodeling firm marketing. The major search engines have local search components devoted to people looking for local merchants and service providers, but there are also a lot of “local search” search engines that focus exclusively on providing searchers information about local companies and often with information, consumer reviews and other marketing devices that the big search engines don’t. Getting listed properly in local search engines also helps you improve your ranking on the major search engines.

Some of the benefits you get from Local Search marketing are FREE

Many to most local search or community-focused search engines need listings to be of value to their users and advertisers so they offer basic listings often for free. Sometimes these free listings provide you enough benefit on their own to make it worthwhile getting your firm properly listed. In some cases the benefits are limited and it may or may not be worth the time and trouble to get listed. In some cases, the more important benefits require you pay for an enhanced listing. But in many cases, depending on your overall marketing strategy, you can use the free listing or only a modestly enhanced listing to get the majority of your benefits.

Get Five-Star Reviews with Local Search marketing

Local search sites very often offer – if not feature – consumer reviews of the companies listed. If you do a good job you could be getting 5-star reviews, something VERY important in today's marketing mix. These reviews ARE considered as important by many homeowners as the references you give them to contact. Why? Because they were not hand-picked by you.

Concerned about getting one-star reviews?

Whether you are engaging in local search marketing or not, you may still get bad reviews. Most local search sites start with listings from public sources and things like phone listings to populate their site. Your company may have a listing on a local site, you don’t know about, you didn’t write or do anything to make it a sales tool for you. If there is a listing, a homeowner can write a good or bad review. This is one argument for you at least getting involved in local search on some level, if nothing more than monitoring your reputation.

Should Local Search marketing be part of your remodeling firm’s marketing?

Depending on your market, your budget and your overall marketing strategy, investing time or money into local search may make sense. We believe that in most cases it makes more sense when part of a larger integrated program as that provides you better leveraging of the Local Search listing.

Our staff can help you determine if Local Search is right for your company.

Local Search DIY or Hire a Pro

On some levels, local search listings can be created by a remodeler or their staff. When this is the case and you have the staff time, we can help you set up and teach you the basics. If you don’t have the time or desire, we can put into place a Local Search marketing program for you AND integrate it into your other marketing programs. Integrating your various marketing efforts offers you great marketing benefits that standalone marketing efforts cannot.

Continuum’s Local Search Programs:

Work on their own or in conjunction with our other search engine optimization (SEO) programs

Can be integrated into your complete Continuum marketing program

Use a variety of FREE opportunities to improve your local visibility

Help you use local search to increase your brand awareness and brand preference

Provide you a place to encourage happy clients to post 4- and 5-star “reviews” about you

Give you a better chance of getting calls from area homeowners ready to remodel who rely on “consumer” reviews and ratings

Can help in improving your website's general search engine rankings and getting reviews picked up by Google Places

Are flexible and affordable

 

Contact us for more information about how Continuum Marketing Group’s remodeler marketing services can help you market your remodeling firm.