Search Engine Optimization (SEO)
Marketing for Remodeling Firms
Google, Bing, Yahoo and More
With more and more homeowners, of all ages, starting their search for a remodeling company online, search engine optimization (SEO) is becoming essential in remodelers’ marketing toolkits.
A good search engine (SEO) marketing program for remodeler marketing includes optimizing the remodeler’s website with keywords and search phrases, restructuring the website, creating landing pages, specially named files and much more. These are called on-page or on-site SEO efforts. To be most effective, search engine optimization (SEO) for remodeling firm marketing also includes off-page or off-site search engine optimization (SEO) efforts to create a quantity and a quality of links to your remodeling firm's website. Except in rare instances, both on-page and off-page search engine optimization (SEO) efforts are recommended. We provide both.
Specialists in Remodeling Firm Marketing
Search Engine Optimization (SEO)
The trick to search engine optimization (SEO) marketing for remodeling firms is doing it cost effectively. The economics of SEO are such that for many remodeling firms, proper search engine optimization is too expensive and in most cases cheap search engine optimization is a waste of money. Because we are remodeling firm marketing experts, we are able to leverage our knowledge of remodeler marketing, SEO, and working with many remodeling firms to provide you the cost advantage of us knowing more about Remodeling Firm SEO marketing than other firms. You don’t have to pay us to come up to speed on remodeling firm marketing, homeowner remodeling buying practices, what makes a good remodeling firm website or all the other things a traditional SEO firm has to learn from you to be most effective. In this way we can focus our energies, and your budget, on more productive SEO activities.
Also, because we provide other kinds of remodeling firm marketing services, we can easily incorporate SEO tactics into other marketing efforts that SEO firms would not.
Lastly, most SEO companies have services and packages designed around a typical “any-type-of-business” client and not around the unique requirements of remodeling firms. Our SEO services are designed exclusively around the needs of remodeling firms so you get what you need and don’t need to pay for what you don’t need.
Continuum SEO programs for remodelers include:
Strategic identification and recommendations for keywords and search phrases for your specific remodeling firm and market based on our understanding of the remodeling market and SEO best practices.
Innovative “on-page” ways to optimize your website to give homeowners multiple ways to find you – and to choose you over competitive remodelers
Quality SEO packages, techniques and services specifically designed around the unique needs and budgets of remodeling firms
Remodeler-specific secrets for creating back-links and other off-page SEO
Integration of pay-per-click/Google AdWords, local search, and trade search to further enhance visibility
Integration of SEO into other remodeler marketing tactics such as blogs, e-newsletters, public relations, social media and more
Looking for professional remodeling firm marketing? We can be your best, most convenient and most cost-effective source of remodeler marketing services. We focus exclusively on remodeling firm marketing.
Our remodeler marketing services include:
- ASPIRE-CM® marketing methodology
- Marketing assessments
- Marketing plans and programs
- Marketing consultation
- Marketing program implementation and management
- Branding
- Logos and corporate ID graphics
- Website development and hosting
- Website optimization
- Search Engine Optimization (SEO) marketing
- Pay Per Click (PPC)/Google Adwords marketing
- Local search marketing
- Social media
- Blogs
- Website analytics
- E-newsletters
- Newsletters
- Repeat and referral marketing
- Sales lead development
- Sales literature
- Sales presentation materials
- Direct mail marketing
- Jobsite marketing
- Post card marketing
- Highly targeted homeowner mailing lists
- Advertising
- Public relations
- Marketing webinars and training
- DIY marketing tools
- E-mail marketing
- E-newsletter marketing
- E-event marketing
- E-surveys
- Post card printing and mailing
- Mailing lists
- Online short-run full color printing: post cards, flyers, brochures, business cards, door hangers, custom greeting and thank-you cards



