Is Remodeling Firm Shopping an Online Activity?
Based on recent Pew Internet report, Continuum Marketing Group estimates that 80% of full service and design build remodelers' best prospects research online.
When It Comes to Remodeler Marketing – Trust in Chemistry
Our remodeler marketing research has shown that while there are many differences between remodeling companies, homeowners often have trouble deciding which remodeling company is the best for them out of the two to four they have decided to call. Often the decision of who to […]
Search Engine Optimization vs. Website Optimization
We frequently find that remodelers seeking marketing assistance are unclear about the differences between Search Engine Optimization (SEO) and Website Optimization. Both of these remodeler marketing practices are important and, though related to each other, they are not the same. It is important to understand that […]
90% Referrals Can Be Fatal Remodeler Marketing Strategy
When it comes to remodeler marketing, a high percentage of referral-based projects is a blessing that can turn fatal. But how, and why?
Having a high referral rate generally means you are doing a good job in making your clients happy, which is great remodeler marketing. However […]
Myth: Word-Of-Mouth Remodeler Marketing Is Cheap
I sometimes talk to remodelers who boast that they spend NO money marketing their remodeling company because they get all their business from word-of-mouth and referrals. That they get all their business through word-of-mouth marketing may be true, but it is not true that they spend no money on remodeling company marketing.
To build a business […]
The Pros and Cons of Jobsite Marketing For Remodelers
Without a doubt, jobsite marketing is one of the most cost-effective remodeler marketing approaches. At one end, jobsite marketing involves a well-designed and visible jobsite sign with your company name, logo, website, phone number, and perhaps a tagline and a “take-one” box with brochures. […]
Online Consumer Ratings Update
Up until recently, Google Places would bring in consumer ratings from other search engines. So if someone looked you up and saw you had five reviews on Google Places, it could be that two of them came from a website like Yelp. This made it less important that homeowners provide you with good reviews on […]
ESS: Educate, Sensitize, and Sell
Is ESS the New Model for Remodeler Marketing?
Even though more and more homeowners don’t like to be “sold to,” your job is to get homeowners to buy your remodeling services. What’s a remodeling company marketing pro supposed to do?
We suggest you remember “ESS,” “Educate, Sensitize, and […]
Does Your E-mail Address Make You Look Unprofessional?
It could if your e-mail address ends with @gmail.com, @aol.com, @hotmail.com, @cox.net or another consumer/personal type e-mail address domain. Simply put, using these types of e-mail accounts can blow your credibility as a serious and established business. Worse, they can raise red flags about you and your company. Here are some reasons why I believe […]
Testimonials – Valuable, Effective and Free
Testimonials are an especially useful tool for remodelers to generate new business. They put you and your company in a positive light and enable you to sing your company’s praises without sounding like a braggart. Letting your satisfied clients do the talking for you is one […]