Does Your E-mail Address Make You Look Unprofessional?

It could if your e-mail address ends with @gmail.com, @aol.com, @hotmail.com, @cox.net or another consumer/personal type e-mail address domain. Simply put, using these types of e-mail accounts can blow your credibility as a serious and established business.  Worse, they can raise red flags about you and your company.  Here are some reasons why I believe […]

What to Do about a Bad Online Consumer Rating

couple-with-laptopRemodeler Headache #52
Unless your company is near-perfect and lucky, one day you will have a dissatisfied client who will let the world know of their dissatisfaction with your remodeling company online via a bad or very poor rating. While in some ways this is worse than […]

Online Consumer Ratings Update

Up until recently, Google Places would bring in consumer ratings from other search engines. So if someone looked you up and saw you had five reviews on Google Places, it could be that two of them came from a website like Yelp. This made it less important that homeowners provide you with good reviews on […]

The Pros and Cons of Jobsite Marketing For Remodelers

Jobsite postcard mailingsWithout a doubt, jobsite marketing is one of the most cost-effective remodeler marketing approaches. At one end, jobsite marketing involves a well-designed and visible jobsite sign with your company name, logo, website, phone number, and perhaps a tagline and a “take-one” box with brochures. […]