SEO, Social Media, Facebook, Twitter and LinkedIn
SEO and social media are now part of how remodeling firms must market.
Is Remodeling Firm Shopping an Online Activity?
Based on recent Pew Internet report, Continuum Marketing Group estimates that 80% of full service and design build remodelers' best prospects research online.
Search Engine Optimization vs. Website Optimization
We frequently find that remodelers seeking marketing assistance are unclear about the differences between Search Engine Optimization (SEO) and Website Optimization. Both of these remodeler marketing practices are important and, though related to each other, they are not the same. It is important to understand that […]
Publish or Perish – A New Remodeler Marketing Reality
The need to “publish or perish,” once a pressure felt exclusively by college professors and other academics, is now shared, to a real extent, by remodelers. Like it or not, more and more homeowners are inclined to buy services from remodeling contractors who provide them with […]
The Widely Misunderstood Google Analytics Bounce Rate
Consider this: a specific page on your remodeling company website has 100 visitors. 99 of the people came to the page from within your website and after visiting the page moved to other pages on your website. However, 1 person came to that page because they found it on a search engine. They came to […]
PPC versus SEO or PPC and SEO For Remodeler Marketing
PPC (Pay per Click) marketing and SEO marketing are often seen as competing marketing tactics. While it is true that some remodeling companies select one or the other, in an ideal remodeler marketing world, you would use both PPC and SEO and use their strengths in […]
Online Consumer Ratings Update
Up until recently, Google Places would bring in consumer ratings from other search engines. So if someone looked you up and saw you had five reviews on Google Places, it could be that two of them came from a website like Yelp. This made it less important that homeowners provide you with good reviews on […]
Remodeler Marketing 101: Site Maps
Most remodelers nowadays know what a site map is when it comes to their website and remodeler marketing. It is a page that has hypertext links to all the pages on your remodeling company website. But did you know you really need two and possibly three types of site maps to do the most good?
The […]
What to Do about a Bad Online Consumer Rating
Remodeler Headache #52
Unless your company is near-perfect and lucky, one day you will have a dissatisfied client who will let the world know of their dissatisfaction with your remodeling company online via a bad or very poor rating. While in some ways this is worse than […]
Tip # 1: Ignoring or Misinterpreting Web Traffic Can Hurt Your Bottom Line or Worse
Part of our series: Special Web Marketing Tips for Remodeling Contractors
In this series of Special Web Traffic Tips for Remodeling Contractors, we will go over some of these secrets one by one. Pretty soon you will understand your traffic an be able to make better decisions about your marketing.
Today with remodeling contractors using web marketing […]