Tip # 2: Avoid Deceptive Web Stats – Filter Your Web Traffic
Part of our series: Special Web Marketing Tips for Remodeling Contractors
In this series of Special Web Traffic Tips for Remodeling Contractors, we will go over some of these secrets one by one. Pretty soon you will understand your traffic an be able to make better decisions about your marketing.
Filtering your web traffic stats can […]
Tip # 1: Ignoring or Misinterpreting Web Traffic Can Hurt Your Bottom Line or Worse
Part of our series: Special Web Marketing Tips for Remodeling Contractors
In this series of Special Web Traffic Tips for Remodeling Contractors, we will go over some of these secrets one by one. Pretty soon you will understand your traffic an be able to make better decisions about your marketing.
Today with remodeling contractors using web marketing […]
Something I bet you didn’t know about the term “Page Rank”
I learned something new and amusing today about the SEO term called PR or Page Rank that you can use to win bar bets with. (no guarantees of course)
Remodeler Marketing 101: Site Maps
Most remodelers nowadays know what a site map is when it comes to their website and remodeler marketing. It is a page that has hypertext links to all the pages on your remodeling company website. But did you know you really need two and possibly three types of site maps to do the most good?
The […]
Online Consumer Ratings Update
Up until recently, Google Places would bring in consumer ratings from other search engines. So if someone looked you up and saw you had five reviews on Google Places, it could be that two of them came from a website like Yelp. This made it less important that homeowners provide you with good reviews on […]
The Widely Misunderstood Google Analytics Bounce Rate
Consider this: a specific page on your remodeling company website has 100 visitors. 99 of the people came to the page from within your website and after visiting the page moved to other pages on your website. However, 1 person came to that page because they found it on a search engine. They came to […]
Search Engine Optimization vs. Website Optimization
We frequently find that remodelers seeking marketing assistance are unclear about the differences between Search Engine Optimization (SEO) and Website Optimization. Both of these remodeler marketing practices are important and, though related to each other, they are not the same. It is important to understand that […]