Publish or Perish – A New Remodeler Marketing Reality

remodeler-enewslettersThe need to “publish or perish,” once a pressure felt exclusively by college professors and other academics, is now shared, to a real extent, by remodelers. Like it or not, more and more homeowners are inclined to buy services from remodeling contractors who provide them with […]

Help Them…Don’t Sell Them – Smarter Remodeler Marketing

More and more homeowners today resist being “sold to,” but are happy to buy from remodelers who help them make informed purchase decisions. This used to be a characteristic of Gen X purchasers, but as Boomers became more careful in the way they shop, research, and […]