E-newsletter and Newsletter Marketing Archives

Help Them…Don’t Sell Them – Smarter Remodeler Marketing

More and more homeowners today resist being “sold to,” but are happy to buy from remodelers who help them make informed purchase decisions. This used to be a characteristic of Gen X purchasers, but as Boomers became more careful in the way they shop, research, and […]

David Alpert2016-10-14T10:16:55-04:00Categories: E-newsletter and Newsletter Marketing, Remodeler Marketing Strategies and Tactics, Remodeling Contractor Marketing Tips and Ideas, Social Media|Tags: e-newsletters, Marketing Strategies, remodeler marketing, Social Media, web marketing|

Publish or Perish – A New Remodeler Marketing Reality

The need to “publish or perish,” once a pressure felt exclusively by college professors and other academics, is now shared, to a real extent, by remodelers. Like it or not, more and more homeowners are inclined to buy services from remodeling contractors who provide them with […]

David Alpert2016-10-14T10:16:53-04:00Categories: E-newsletter and Newsletter Marketing, On-line Marketing, Remodeler Marketing Strategies and Tactics, Remodeling Contractor Marketing Tips and Ideas, Search Engine Optimization (SEO), Social Media|Tags: Marketing Strategies, Online Marketing, remodeler blogs, remodeler marketing, remodeler website|