SEO, Social Media, Facebook, Twitter and LinkedIn
SEO and social media are now part of how remodeling firms must market.
Is Remodeling Firm Shopping an Online Activity?
Based on recent Pew Internet report, Continuum Marketing Group estimates that 80% of full service and design build remodelers' best prospects research online.
Search Engine Optimization vs. Website Optimization
We frequently find that remodelers seeking marketing assistance are unclear about the differences between Search Engine Optimization (SEO) and Website Optimization. Both of these remodeler marketing practices are important and, though related to each other, they are not the same. It is important to understand that […]
The Widely Misunderstood Google Analytics Bounce Rate
Consider this: a specific page on your remodeling company website has 100 visitors. 99 of the people came to the page from within your website and after visiting the page moved to other pages on your website. However, 1 person came to that page because they found it on a search engine. They came to […]
PPC versus SEO or PPC and SEO For Remodeler Marketing
PPC (Pay per Click) marketing and SEO marketing are often seen as competing marketing tactics. While it is true that some remodeling companies select one or the other, in an ideal remodeler marketing world, you would use both PPC and SEO and use their strengths in […]
Remodeler Marketing 101: Site Maps
Most remodelers nowadays know what a site map is when it comes to their website and remodeler marketing. It is a page that has hypertext links to all the pages on your remodeling company website. But did you know you really need two and possibly three types of site maps to do the most good?
The […]
Something I bet you didn’t know about the term “Page Rank”
I learned something new and amusing today about the SEO term called PR or Page Rank that you can use to win bar bets with. (no guarantees of course)