Tip # 2: Avoid Deceptive Web Stats – Filter Your Web Traffic

Part of our series: Special Web Marketing Tips for Remodeling Contractors

In this series of Special Web Traffic Tips for Remodeling Contractors, we will go over some of these secrets one by one. Pretty soon you will understand your traffic an be able to make better decisions about your marketing.

Filtering your web traffic stats can […]

PPC versus SEO or PPC and SEO For Remodeler Marketing

google-searchPPC (Pay per Click) marketing and SEO marketing are often seen as competing marketing tactics. While it is true that some remodeling companies select one or the other, in an ideal remodeler marketing world, you would use both PPC and SEO and use their strengths in […]

The Widely Misunderstood Google Analytics Bounce Rate

Consider this: a specific page on your remodeling company website has 100 visitors. 99 of the people came to the page from within your website and after visiting the page moved to other pages on your website. However, 1 person came to that page because they found it on a search engine. They came to […]

Search Engine Optimization vs. Website Optimization

web-marketing-seo1We frequently find that remodelers seeking marketing assistance are unclear about the differences between Search Engine Optimization (SEO) and Website Optimization. Both of these remodeler marketing practices are important and, though related to each other, they are not the same. It is important to understand that […]

Is Remodeling Firm Shopping an Online Activity?

Based on recent Pew Internet report, Continuum Marketing Group estimates that 80% of full service and design build remodelers' best prospects research online.

SEO, Social Media, Facebook, Twitter and LinkedIn

SEO and social media are now part of how remodeling firms must market.