Online Consumer Ratings Update

Up until recently, Google Places would bring in consumer ratings from other search engines. So if someone looked you up and saw you had five reviews on Google Places, it could be that two of them came from a website like Yelp. This made it less important that homeowners provide you with good reviews on […]

Publish or Perish – A New Remodeler Marketing Reality

remodeler-enewslettersThe need to “publish or perish,” once a pressure felt exclusively by college professors and other academics, is now shared, to a real extent, by remodelers. Like it or not, more and more homeowners are inclined to buy services from remodeling contractors who provide them with […]

Help Them…Don’t Sell Them – Smarter Remodeler Marketing

More and more homeowners today resist being “sold to,” but are happy to buy from remodelers who help them make informed purchase decisions. This used to be a characteristic of Gen X purchasers, but as Boomers became more careful in the way they shop, research, and […]

Is Remodeling Firm Shopping an Online Activity?

Based on recent Pew Internet report, Continuum Marketing Group estimates that 80% of full service and design build remodelers' best prospects research online.

SEO, Social Media, Facebook, Twitter and LinkedIn

SEO and social media are now part of how remodeling firms must market.