What to Do about a Bad Online Consumer Rating

couple-with-laptopRemodeler Headache #52
Unless your company is near-perfect and lucky, one day you will have a dissatisfied client who will let the world know of their dissatisfaction with your remodeling company online via a bad or very poor rating. While in some ways this is worse than […]

ESS: Educate, Sensitize, and Sell

Is ESS the New Model for Remodeler Marketing?
Even though more and more homeowners don’t like to be “sold to,” your job is to get homeowners to buy your remodeling services. What’s a remodeling company marketing pro supposed to do?

We suggest you remember “ESS,” “Educate, Sensitize, and […]

Remodeler Marketing 101: Site Maps

Most remodelers nowadays know what a site map is when it comes to their website and remodeler marketing. It is a page that has hypertext links to all the pages on your remodeling company website. But did you know you really need two and possibly three types of site maps to do the most good?

The […]

Online Consumer Ratings Update

Up until recently, Google Places would bring in consumer ratings from other search engines. So if someone looked you up and saw you had five reviews on Google Places, it could be that two of them came from a website like Yelp. This made it less important that homeowners provide you with good reviews on […]

PPC versus SEO or PPC and SEO For Remodeler Marketing

google-searchPPC (Pay per Click) marketing and SEO marketing are often seen as competing marketing tactics. While it is true that some remodeling companies select one or the other, in an ideal remodeler marketing world, you would use both PPC and SEO and use their strengths in […]

Are Consumer Ratings Important?

Does a bear…? You Bet! And, consumer ratings are extremely important in today’s remodeler marketing environment because homeowners who research remodelers on the web look for consumer ratings that other homeowners have given a remodeler they are considering. In today’s market, a four or five star consumer rating carries the same kind of weight as […]

The Pros and Cons of Jobsite Marketing For Remodelers

Jobsite postcard mailingsWithout a doubt, jobsite marketing is one of the most cost-effective remodeler marketing approaches. At one end, jobsite marketing involves a well-designed and visible jobsite sign with your company name, logo, website, phone number, and perhaps a tagline and a “take-one” box with brochures. […]

Myth: Word-Of-Mouth Remodeler Marketing Is Cheap

I sometimes talk to remodelers who boast that they spend NO money marketing their remodeling company because they get all their business from word-of-mouth and referrals. That they get all their business through word-of-mouth marketing may be true, but it is not true that they spend no money on remodeling company marketing.

To build a business […]

Publish or Perish – A New Remodeler Marketing Reality

remodeler-enewslettersThe need to “publish or perish,” once a pressure felt exclusively by college professors and other academics, is now shared, to a real extent, by remodelers. Like it or not, more and more homeowners are inclined to buy services from remodeling contractors who provide them with […]

90% Referrals Can Be Fatal Remodeler Marketing Strategy

referralsWhen it comes to remodeler marketing, a high percentage of referral-based projects is a blessing that can turn fatal. But how, and why?

Having a high referral rate generally means you are doing a good job in making your clients happy, which is great remodeler marketing. However […]