FREE Online Directory Listings Checkup From Continuum
Accurate online directory listings play an important part in a remodeling contractor’s marketing program.
But not always for the reasons you may logically think. Very few online directories will drive business directly to your remodeling company. But many can and do have an impact on your website’s search engine ranking, positively or negatively. It depends on the online directories you are listed in and the consistency of your listings. In particular, the consistency of your company’s Name, Address and Phone number, also called NAP. NAP is not the only factor but it is one of importance.
Even minor inconsistencies in your business’s “NAP” can cause your website to rank lower.
You May Have Hundreds or More Listings with Errors You Don’t Know About
Most businesses get listed in online directories without them knowing. Online directories get data from many sources and publish your company listing in their directory. The information they publish may or may not be up to date and accurate. You may even have multiple listings with conflicting information because the various databases that online directories pull from may have inconsistent data, causing the online directory to view the data as different companies. Clearly this impacts the consistency of your NAP and may hinder your company’s website from ranking high. Worse, a directory listing with incorrect information may show up when someone looks for your company, and it may keep them from being able to contact you.
Continuum Can Help You Avoid Costly Mistakes
Remodeling contractor listings in online directories don’t work the same way as directory listings for other types of companies. Knowing what types and what specific directories are worth spending time and money on can be the difference between a marketing investment that pays off and a total waste of money. Many times you can get a FREE listing which will be of more cost effective than a PAID Listing.
Continuum can help you navigate online directories, cut through the marketing hype and sales pitches, and help you market your company wisely and cost effectively.
There are Many Types of Online Directories and Types of Listings
But not all directories and listings are of the same type or same importance.
Types of relevant directories:
- Trade Association Online Directories
- Business Association Online Directories
- Business Online Directories
- Ideas and Tips Online Directories
- Community/Business Online Directories
- Local Business Online Directories
- Business Online Directories that are really “LINK-FARMS”
Types of directory listings:
- Free Listings
- Business Owner Claimed and Managed
- Business Owner Created and Managed
- Listings Generated without Owner Input
- Paid/Promoted Listings
- Listings with Detailed Profiles
- Listings with Ratings and Reviews
Some Online Directories Drive Business to Remodelers, Some Don’t, and Some Can Harm You
Being listed properly in the right directories, and not in the wrong directories, is very important. Only a small number of online directories are likely to drive business directly to your company. Some cost effectively, some not so much. A slightly larger number of online directories can assist your company getting leads, but not by driving business directly to you. Others are not likely to help in any way and some of them may even do you harm.