C-MOM Uses the Right Tool, in the Right Way, at the Right Time for the Right Job
Some types of online marketing are useful to build web traffic. Some of these work fast but can be expensive; some more slowly but more cost effectively; some don’t work well at all for remodelers. The one that is best for you may not be what you think. If you have a good amount of traffic to your website, do you know if it is the right type of traffic? Continuum has developed web analytical approaches that can extract the information most useful for remodelers. If you are getting the right type of visitor and in enough numbers but no leads, there are specific things you do that are different than what you do for building traffic.
What type of social media is useful for remodelers and your company in particular? What type is likely going to be a waste of money and time? Which online directories does it make sense for you to be listed in and which are not? Which, if any, are worth paying to advertise with or to get a paid sponsored listing? Is your online strategy helping YOU or is it helping the website you are paying to be listed on more?
Bottom line: what is the best, most cost effective mix of online marketing for you? And how well does it work with your overall marketing effort, both online and traditional?
How C-MOM Works
Instead of setting up strict barriers between budgets for SEO, Pay Per Click, Website Optimization, Social Media, Web Analytics, etc. the C-MOM approach allows a combined online marketing budget to provide the budgetary control most remodelers desire with the dynamic flexibility needed to make day-to-day, week-to-week and month-to-month adjustments to your online marketing. This lowers the cost of managing and improves the effectiveness and responsiveness of the marketing provided. And if changes to your online marketing needs warrant changes to the parameters you have approved, we review with you the changes and get approval.
Why C-MOM Knows Best
Or should we say Continuum Marketing Group knows best? There are few things of absolute certainty when it comes to any type of marketing. And the same is true for online marketing. But Continuum only works with remodeling contractors and we are looking at the results of the marketing we do for them all the time as we do it. So Continuum’s team is in a very good position to have a better idea of how one online marketing approach or another will work for a remodeler and even for a specific remodeler or market than most general marketing or online marketing companies.