Not All Social Media is Useful for Remodeler Marketing
Frankly you can waste a lot of time, money and resources on social media and get little to nothing back. This is most true if you don’t select the social media that will strategically and practically work for you. Continuum works hard to find the intersection between social media marketing opportunities in general and those that can work for remodelers. There are many factors that go into the equation including your overall marketing effort, budget and who you target as prospects. For example, recently there has been gloom and doom in the press as teens have started to abandon Facebook. For many marketers this means they should pull back their efforts with Facebook. For remodelers, it could mean that the concentration of those using Facebook are in the prime of their remodeling lives. Conversely what are some of the hottest new trends in social media may be totally useless for remodelers.
Determining How to Evaluate the Hidden Value You Get or Don’t from Social Media
In today’s multi-modal marketing environment, it is sometimes hard to determine what marketing is driving results. It is possible that someone learns of you because they first saw something about you on a social media site and may tell you when they call. However, if your social media strategy is more targeted to past clients and people who already know you, the business it may generate will be correctly, but incompletely, marked as a repeat or referral lead. The fact that the repeat project or referral was in part because you kept in touch with a past client for a longer and more meaningful time than in the past is unlikely to be marked down in your log book when determining where those repeat and referred leads came from. This is similar to how some other types of marketing have a meaningful impact but never seem to be given their due.