Marketing Plans, Planning, Optimization & Management
Just like a remodeling project, where proper planning and management are critical, planning and management of marketing efforts can impact how well your marketing program succeeds and how cost effective it is.
Continuum Marketing Group has been developing, implementing, managing and optimizing comprehensive and focused marketing programs for remodeling contractors since 2002. Often starting with a needs assessment and custom strategy, we implement your marketing program. We then continue by managing and optimizing your program over time. We can also help you improve your existing marketing efforts by refining them and/or supplementing them with program components you are missing. We can even help you integrate your efforts to get better value from your marketing investment.
The Marketing Plans & Programs Continuum Creates for Remodelers Are:
Marketing Planning & Management Services We Provide:
Whether you need your entire marketing program managed for you or just parts, Continuum can help optimize your marketing program. At one end, we can be your virtual marketing department. Or we can work with you and your staff, sharing management responsibilities with each of us doing what we are able to do most cost effectively for you. We can also focus in on one or more parts of your marketing efforts to optimize them.
- Marketing Consultation
- ASPIRE-CM®, Continuum’s Marketing Program Process
- Marketing Evaluations & Assessments
- Traditional, Online, Web & Marketing Analytics
- Strategic & Tactical Marketing Programs & Planning
- Marketing, Sales & Creative Concepts
- Brand Development, Strategies & Attributes
- Coaching Your Staff to Improve Their Marketing Skills
- Program Monitoring, Optimization & Management
- And More…