Direct Mail Offers Remodelers Targeted & Flexible Marketing Options
Long a standard marketing approach for generating awareness and leads for remodeler marketing, direct mail offers the benefits of being highly targetable and generating measureable results. From jobsite mailings to neighborhood and area-wide mailings, personal and mass letter mailings to brochures, flyers, post card and holiday cards and specialty mailings, the options are many. With the proper timing of well thought-out and executed mailings you can get the right message in front of the people you most want to sell to, when you want to.
Continuum can provide you with a turnkey solution to the development of a mailing program for your company. We can develop an ongoing mailing program with mailings through the year or create mailing materials that can be customized for each jobsite. We can also draft letters to be used in mailing efforts.
As important as what your mailer content is, if mailed to a poorly selected list or one that is not carefully crafted, your printing and mailing costs will go up but your results won’t be any better. The strategic selection of who to mail to and who not to mail to can make the difference between a direct mail effort that is profitable for you and one that is not. We also consider types of mailings that do not require mailing lists but for which carrier routes need to be assessed for their potential and suitability.
When planning a direct mail marketing program for you we consider various methods of delivery. Depending on your need, we can mail in one of many ways. Typically these are first class mail, standard mail or EDDM (Every Door Direct Mail). Each has its pros and cons and there are significant differences among the various mailing methods in terms of costs, delivery timing, list cost and mailing prep costs.