Marketing Tips and Ideas2016-10-14T10:16:30-04:00

Remodeler Marketing Tips & Ideas

Learn more about remodeling contractor marketing, plus get ideas you can use to help make your marketing work better.

What to Do about a Bad Online Consumer Rating

Remodeler Headache #52 Unless your company is near-perfect and lucky, one day you will have a dissatisfied client who will let the world know of their dissatisfaction with your remodeling company online via a bad or very poor rating. While in some ways this is worse than having someone bad mouth your company to their [...]

ESS: Educate, Sensitize, and Sell

Is ESS the New Model for Remodeler Marketing? Even though more and more homeowners don’t like to be “sold to,” your job is to get homeowners to buy your remodeling services. What’s a remodeling company marketing pro supposed to do? We suggest you remember “ESS,” “Educate, Sensitize, and Sell.” Homeowners today want help making intelligent [...]

Remodeler Marketing 101: Site Maps

Most remodelers nowadays know what a site map is when it comes to their website and remodeler marketing. It is a page that has hypertext links to all the pages on your remodeling company website. But did you know you really need two and possibly three types of site maps to do the most good? [...]

Online Consumer Ratings Update

Up until recently, Google Places would bring in consumer ratings from other search engines. So if someone looked you up and saw you had five reviews on Google Places, it could be that two of them came from a website like Yelp. This made it less important that homeowners provide you with good reviews on [...]

PPC versus SEO or PPC and SEO For Remodeler Marketing

PPC (Pay per Click) marketing and SEO marketing are often seen as competing marketing tactics. While it is true that some remodeling companies select one or the other, in an ideal remodeler marketing world, you would use both PPC and SEO and use their strengths in a complementary fashion. (In most cases this is also [...]

Are Consumer Ratings Important?

Does a bear...? You Bet! And, consumer ratings are extremely important in today's remodeler marketing environment because homeowners who research remodelers on the web look for consumer ratings that other homeowners have given a remodeler they are considering. In today's market, a four or five star consumer rating carries the same kind of weight as [...]

The Pros and Cons of Jobsite Marketing For Remodelers

Without a doubt, jobsite marketing is one of the most cost-effective remodeler marketing approaches. At one end, jobsite marketing involves a well-designed and visible jobsite sign with your company name, logo, website, phone number, and perhaps a tagline and a “take-one” box with brochures. At the other end, jobsite marketing includes a jobsite sign as [...]

The Widely Misunderstood Google Analytics Bounce Rate

Consider this: a specific page on your remodeling company website has 100 visitors. 99 of the people came to the page from within your website and after visiting the page moved to other pages on your website. However, 1 person came to that page because they found it on a search engine. They came to [...]

Myth: Word-Of-Mouth Remodeler Marketing Is Cheap

I sometimes talk to remodelers who boast that they spend NO money marketing their remodeling company because they get all their business from word-of-mouth and referrals. That they get all their business through word-of-mouth marketing may be true, but it is not true that they spend no money on remodeling company marketing. To build a [...]

Publish or Perish – A New Remodeler Marketing Reality

The need to "publish or perish," once a pressure felt exclusively by college professors and other academics, is now shared, to a real extent, by remodelers. Like it or not, more and more homeowners are inclined to buy services from remodeling contractors who provide them with helpful information about design, remodeling, and the remodeling process. [...]

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