Testimonials are an especially useful tool for remodelers to generate new business. They put you and your company in a positive light and enable you to sing your company’s praises without sounding like a braggart. Letting your satisfied clients do the talking for you is one of the best and least expensive marketing tactics you can use to promote your business.
Here are some things every remodeler should look for when selecting a testimonial:
1) It addresses common concerns – Good testimonials are proactive and erase potential objections to using your services.
“Because of all the bad weather, we were worried we might not have the addition done in time for our son’s graduation party, but your staff kept everything right on schedule. That was a huge relief!”
2) It is specific – Good testimonials explain in detail the ways in which the company did a good job.
“Your quick response to our e-mails made us feel like you were always on top of things. This made us feel a lot calmer.”
3) It is “thank you” letter-like – A good testimonial should sound like a thank you letter from the client to the company. It should not sound like a marketing pitch directed at potential clients.
“With young children at home, we really appreciated that Sam and your other workers took time to clean up at the end of each day to make sure the area was extra safe for them.”
4) It sounds genuine – Overly-effusive and fake-sounding testimonials are sure to be viewed as such, so make sure they sound credible. Even better is getting permission to use their names and perhaps photo along with the quote. If possible, consider audio or video testimonials which add even more credibility.
“Everything went so smoothly. Your staff was polite and friendly and always showed up when they were supposed to.” – Sara Jones, Alexandria, VA