The Marketing Continuum is like the sales cycle only it is related to marketing. The marketing continuum for remodeling are the basic steps every prospect must go through to become a sale AND ideally to be a repeat sale and source of referrals.  These are the basic parts of the continuum.  Sometimes several steps of the continuum can take place at the same time.  However, if you don’t properly support a step in the marketing continuum you run the real risk of having a prospect or client drop through the cracks.

1) Brand Awareness

2) Brand Understanding

3) Developing Brand Preference

4) Contact with Company

5) Sales Process

6) Closing the Sale

7) Positive Project Experience

8) Relationship Maintenance and Enhancement

9) Reputation, Repeat and Referral Business