The Marketing Continuum is like the sales cycle only it is related to marketing. The marketing continuum for remodeling are the basic steps every prospect must go through to become a sale AND ideally to be a repeat sale and source of referrals. These are the basic parts of the continuum. Sometimes several steps of […]
This guest post on our blog is by Chip Doyle a Sandler Training lecturer, Coach and franchise owner. See his bio below the article.
Gambling or Selling?
I just returned from Las Vegas where I was speaking over two days to business owners in the construction business. […]
Most remodelers nowadays know what a site map is when it comes to their website and remodeler marketing. It is a page that has hypertext links to all the pages on your remodeling company website. But did you know you really need two and possibly three types of site maps to do the most good?
Up until recently, Google Places would bring in consumer ratings from other search engines. So if someone looked you up and saw you had five reviews on Google Places, it could be that two of them came from a website like Yelp. This made it less important that homeowners provide you with good reviews on […]
Does a bear…? You Bet! And, consumer ratings are extremely important in today’s remodeler marketing environment because homeowners who research remodelers on the web look for consumer ratings that other homeowners have given a remodeler they are considering. In today’s market, a four or five star consumer rating carries the same kind of weight as […]
I sometimes talk to remodelers who boast that they spend NO money marketing their remodeling company because they get all their business from word-of-mouth and referrals. That they get all their business through word-of-mouth marketing may be true, but it is not true that they spend no money on remodeling company marketing.
To build a business […]