Online Consumer Ratings Update

Up until recently, Google Places would bring in consumer ratings from other search engines. So if someone looked you up and saw you had five reviews on Google Places, it could be that two of them came from a website like Yelp. This made it less important that homeowners provide you with good reviews on […]

PPC versus SEO or PPC and SEO For Remodeler Marketing

google-searchPPC (Pay per Click) marketing and SEO marketing are often seen as competing marketing tactics. While it is true that some remodeling companies select one or the other, in an ideal remodeler marketing world, you would use both PPC and SEO and use their strengths in […]

Remodeler Marketing 101: Site Maps

Most remodelers nowadays know what a site map is when it comes to their website and remodeler marketing. It is a page that has hypertext links to all the pages on your remodeling company website. But did you know you really need two and possibly three types of site maps to do the most good?

The […]

ESS: Educate, Sensitize, and Sell

Is ESS the New Model for Remodeler Marketing?
Even though more and more homeowners don’t like to be “sold to,” your job is to get homeowners to buy your remodeling services. What’s a remodeling company marketing pro supposed to do?

We suggest you remember “ESS,” “Educate, Sensitize, and […]

What to Do about a Bad Online Consumer Rating

couple-with-laptopRemodeler Headache #52
Unless your company is near-perfect and lucky, one day you will have a dissatisfied client who will let the world know of their dissatisfaction with your remodeling company online via a bad or very poor rating. While in some ways this is worse than […]

Does Your E-mail Address Make You Look Unprofessional?

It could if your e-mail address ends with @gmail.com, @aol.com, @hotmail.com, @cox.net or another consumer/personal type e-mail address domain. Simply put, using these types of e-mail accounts can blow your credibility as a serious and established business.  Worse, they can raise red flags about you and your company.  Here are some reasons why I believe […]

How to Collect High Quality Testimonials

MM-testimonialsLast month we talked about how important it is for you to get testimonials. It will probably feel easier to ask for a testimonial than a referral or lead, so here are some suggestions on how to get the quotes you need:

Actively listen – A customer […]

The Remodeler Marketing Continuum

The Marketing Continuum is like the sales cycle only it is related to marketing. The marketing continuum for remodeling are the basic steps every prospect must go through to become a sale AND ideally to be a repeat sale and source of referrals.  These are the basic parts of the continuum.  Sometimes several steps of […]

Tip for Putting Ideas from Seminars into Action

I consider successful a seminar or workshop where I come away with one or two good ideas. At some workshops, like the Remodelers Advantage Power Meeting I attended this past week, I walked away from the meeting with tons of notes and my head spinning with ideas I couldn’t wait to put into action. I […]

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