The Widely Misunderstood Google Analytics Bounce Rate

Consider this: a specific page on your remodeling company website has 100 visitors. 99 of the people came to the page from within your website and after visiting the page moved to other pages on your website. However, 1 person came to that page because they found it on a search engine. They came to […]

Myth: Word-Of-Mouth Remodeler Marketing Is Cheap

I sometimes talk to remodelers who boast that they spend NO money marketing their remodeling company because they get all their business from word-of-mouth and referrals. That they get all their business through word-of-mouth marketing may be true, but it is not true that they spend no money on remodeling company marketing.

To build a business […]

Publish or Perish – A New Remodeler Marketing Reality

remodeler-enewslettersThe need to “publish or perish,” once a pressure felt exclusively by college professors and other academics, is now shared, to a real extent, by remodelers. Like it or not, more and more homeowners are inclined to buy services from remodeling contractors who provide them with […]

90% Referrals Can Be Fatal Remodeler Marketing Strategy

referralsWhen it comes to remodeler marketing, a high percentage of referral-based projects is a blessing that can turn fatal. But how, and why?

Having a high referral rate generally means you are doing a good job in making your clients happy, which is great remodeler marketing. However […]

Search Engine Optimization vs. Website Optimization

web-marketing-seo1We frequently find that remodelers seeking marketing assistance are unclear about the differences between Search Engine Optimization (SEO) and Website Optimization. Both of these remodeler marketing practices are important and, though related to each other, they are not the same. It is important to understand that […]

When It Comes to Remodeler Marketing – Trust in Chemistry

remodeling contractor marketingOur remodeler marketing research has shown that while there are many differences between remodeling companies, homeowners often have trouble deciding which remodeling company is the best for them out of the two to four they have decided to call. Often the decision of who to […]

Help Them…Don’t Sell Them – Smarter Remodeler Marketing

More and more homeowners today resist being “sold to,” but are happy to buy from remodelers who help them make informed purchase decisions. This used to be a characteristic of Gen X purchasers, but as Boomers became more careful in the way they shop, research, and […]

Is Remodeling Firm Shopping an Online Activity?

Based on recent Pew Internet report, Continuum Marketing Group estimates that 80% of full service and design build remodelers' best prospects research online.

Tip for Putting Ideas from Seminars into Action

I consider successful a seminar or workshop where I come away with one or two good ideas. At some workshops, like the Remodelers Advantage Power Meeting I attended this past week, I walked away from the meeting with tons of notes and my head spinning with ideas I couldn’t wait to put into action. I […]