Up until recently, Google Places would bring in consumer ratings from other search engines. So if someone looked you up and saw you had five reviews on Google Places, it could be that two of them came from a website like Yelp. This made it less important that homeowners provide you with good reviews on […]
Most remodelers nowadays know what a site map is when it comes to their website and remodeler marketing. It is a page that has hypertext links to all the pages on your remodeling company website. But did you know you really need two and possibly three types of site maps to do the most good?
It could if your e-mail address ends with @gmail.com, @aol.com, @hotmail.com, @cox.net or another consumer/personal type e-mail address domain. Simply put, using these types of e-mail accounts can blow your credibility as a serious and established business. Worse, they can raise red flags about you and your company. Here are some reasons why I believe […]
The Marketing Continuum is like the sales cycle only it is related to marketing. The marketing continuum for remodeling are the basic steps every prospect must go through to become a sale AND ideally to be a repeat sale and source of referrals. These are the basic parts of the continuum. Sometimes several steps of […]
I consider successful a seminar or workshop where I come away with one or two good ideas. At some workshops, like the Remodelers Advantage Power Meeting I attended this past week, I walked away from the meeting with tons of notes and my head spinning with ideas I couldn’t wait to put into action. I […]