Consider this: a specific page on your remodeling company website has 100 visitors. 99 of the people came to the page from within your website and after visiting the page moved to other pages on your website. However, 1 person came to that page because they found it on a search engine. They came to […]
I sometimes talk to remodelers who boast that they spend NO money marketing their remodeling company because they get all their business from word-of-mouth and referrals. That they get all their business through word-of-mouth marketing may be true, but it is not true that they spend no money on remodeling company marketing.
To build a business […]
We frequently find that remodelers seeking marketing assistance are unclear about the differences between Search Engine Optimization (SEO) and Website Optimization. Both of these remodeler marketing practices are important and, though related to each other, they are not the same. It is important to understand that […]
Based on recent Pew Internet report, Continuum Marketing Group estimates that 80% of full service and design build remodelers' best prospects research online.
I consider successful a seminar or workshop where I come away with one or two good ideas. At some workshops, like the Remodelers Advantage Power Meeting I attended this past week, I walked away from the meeting with tons of notes and my head spinning with ideas I couldn’t wait to put into action. I […]