The Remodeler Marketing Continuum

The Marketing Continuum is like the sales cycle only it is related to marketing. The marketing continuum for remodeling are the basic steps every prospect must go through to become a sale AND ideally to be a repeat sale and source of referrals.  These are the basic parts of the continuum.  Sometimes several steps of […]

How to Collect High Quality Testimonials

MM-testimonialsLast month we talked about how important it is for you to get testimonials. It will probably feel easier to ask for a testimonial than a referral or lead, so here are some suggestions on how to get the quotes you need:

Actively listen – A customer […]

Testimonials – Valuable, Effective and Free

TestimonialsTestimonials are an especially useful tool for remodelers to generate new business. They put you and your company in a positive light and enable you to sing your company’s praises without sounding like a braggart. Letting your satisfied clients do the talking for you is one […]

90% Referrals Can Be Fatal Remodeler Marketing Strategy

referralsWhen it comes to remodeler marketing, a high percentage of referral-based projects is a blessing that can turn fatal. But how, and why?

Having a high referral rate generally means you are doing a good job in making your clients happy, which is great remodeler marketing. However […]