Help Them…Don’t Sell Them – Smarter Remodeler Marketing

More and more homeowners today resist being “sold to,” but are happy to buy from remodelers who help them make informed purchase decisions. This used to be a characteristic of Gen X purchasers, but as Boomers became more careful in the way they shop, research, and […]

Is Remodeling Firm Shopping an Online Activity?

Based on recent Pew Internet report, Continuum Marketing Group estimates that 80% of full service and design build remodelers' best prospects research online.

SEO, Social Media, Facebook, Twitter and LinkedIn

SEO and social media are now part of how remodeling firms must market.